Held between 5 o'clock and 7 o'clock it enabled a different and more social drinking, and especially for women. In general women did not drink during the day and if they did it was champagne with formal luncheons, but men had much more opportunities.
Madeira and sherry at mid morning, wine at lunch, sherry again in the afternoon, at dinner parties all participants drank wine or champagne with the meal but the men then went on to circulate the port, while the women, having retired from the table, usually drank tea or coffee in the drawing room. Brandy and whisky for the men during bridge or a game of billiards rounded off the day.
It was therefore daring and modern to have a party where strong drink was served, albeit mixed with (usually) quite sweet additions and the soft drink companies began to extend their ranges, while still catering for children another level emerged for the "grown ups".